Deck Type Pages
Separate pages for composite, pressure-treated, cedar, multi-level and second-story decks, each with typical sizes and materials.
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- Lead generation website for Deck builders
A Deck Builder Website Built to Generate Inquiries
A deck builder website should do more than show photos. SIZ Group designs a lead generation site that explains your deck types, shows finished work and asks the questions that separate a serious inquiry from a price check.
01
The First Release: Deck Pages, Project Photos and the Inquiry Form
Start with the pages that answer questions before the first call. Build one page for each deck type you actually sell, such as composite, pressure-treated pine, cedar, multi-level and second-story decks. Each page should state the usual footprint, the railing and stair options, and the permit steps your crew handles.
Proof of work comes next. Photograph each finished deck from the same corner, with the house in frame, and caption it with the material, the approximate size and the city. Leave out street addresses, since neighbors and prospective buyers of the home will look at these photos closely.
The inquiry form does the most work for your sales team. Ask for the approximate size, whether the deck attaches to the house, the surface area, a budget range and whether permit drawings already exist. Those five answers let an estimator decide in minutes whether a site visit is worth booking.
- Deck type pages with materials and typical footprints
- Project gallery captioned by material and city
- Inquiry form with size, attachment and budget fields
- Later phase: online quote calculator and photo upload for existing decks
02
How One Homeowner Moves Through a Deck Builder Website
Picture a homeowner whose back door opens onto a rotting wooden step. She searches for a deck builder near her and lands on the composite deck page, which shows a 14 by 20 foot project with a built-in bench and a clear list of what the price includes.
She reads the short section on permits, which explains that the builder pulls the permit and schedules the footing and final inspections. She then fills in the inquiry form in about four minutes, uploads one photo of the back of the house and picks a budget range that fits her plan.
That afternoon an automatic reply confirms receipt and links to the scoping call calendar. During the call the estimator asks two follow-up questions about the ledger board, then sends the written scope and price before the site visit. She arrives at the meeting already knowing what to expect.
03
Connecting the Site to the Tools Your Deck Crew Already Uses
Most deck companies already run a job management tool such as Jobber or Housecall Pro, send invoices through QuickBooks and rely on Google Business Profile for phone calls. The website should feed those tools rather than replace them, so every inquiry lands where your office already checks.
We would route the form into your inbox, your CRM or your scheduling tool through a connector such as Zapier, and tag each lead with its deck type and budget range. Design drawings from software such as SketchUp can be attached to the job record, but they stay off the public site.
Google Analytics 4 and Google Search Console would be set up from the first day. The office can then see which deck pages get visits and which ones lead to calls, and that data guides the next round of photos and copy.
What you get
Key features
Captioned Project Gallery
Finished decks photographed from the same angle and captioned by material and city, with no street addresses shown.
Qualified Inquiry Form
Asks for deck size, attachment to the house, surface area, a budget range and whether permit drawings already exist.
Permit and Inspection Explainer
A short page showing who pulls the permit, when footing and final inspections happen and what the homeowner should prepare.
Phone-Ready Mobile Layout
Fast loading and easy tapping on phones, since many homeowners first look for a deck builder from a mobile device.
04
Planning the Site Around the Spring Deck Season
In most parts of the country, deck inquiries rise from late winter into early summer, when homeowners want outdoor space before the heat sets in. The site should be finished and indexed before that rise, with photos from the previous fall and winter jobs ready to publish.
Slower stretches are the right time to refresh the galleries, add a page for any deck type you have started building, and review the form. Builders in warmer regions, where work runs through much of the year, can use the same pages but should show a start date field so scheduling stays realistic.
The form should ask for the earliest desired start date. That lets the scheduler see how full the crew is, and it keeps the website from promising availability the calendar cannot support.
05
Rolling Out the Site So Your Sales Team Uses It
A new site only helps if the office responds to what comes through it. Before launch, the person who answers the phone should walk through the form line by line, so they understand what each answer means and can follow up in the homeowner's own language.
After launch, ask recent clients to leave a review on Google Business Profile and link to their best project photos in the message. Print the new web address on estimate folders and truck signs, and make sure every crew lead knows how a referral from the site gets logged.
- Walk the office through every form field before launch
- Reply to each new inquiry within one business day
- Add the site address to estimate folders, truck signs and invoices
- Ask recent clients for reviews that mention the deck they built
06
Measuring Whether the Website Brings In Better Deck Jobs
Count qualified inquiries, not raw form fills. A qualified inquiry has a deck size, a budget range and an address inside your service area. Track how many of those become a booked site visit, and how many visits become a signed contract.
Compare the average size and budget of deck jobs before and after launch. If the crew is booking larger decks at similar close rates, the pages are doing their job. Also watch calls from Google Business Profile, since they show intent even when the homeowner never fills out the form.
Review the pages once a quarter. Deck types that draw many visits but few inquiries usually need clearer price ranges, stronger photos or a shorter path to the form.
How much does a deck builder website cost?+
Websites range from $300 to $2,200, depending on how many deck pages, galleries and integrations you need. We confirm scope and price in writing after a free scoping call, so there are no surprises before work begins.
Should we show our prices on the website?+
We usually suggest starting ranges by deck type rather than exact quotes, since every yard, slope and ledger board differs. The inquiry form asks for a budget range, which lets your estimator decide quickly whether a project fits the schedule.
Can inquiries go straight into our job management software?+
Yes. We can connect the form to your inbox, your CRM or tools such as Jobber or Housecall Pro, using a connector like Zapier. We confirm the exact route during the scoping call.
Will this help our deck business show up in search?+
The site gives search engines a clear page for each deck type and supports your Google Business Profile, which helps you appear for local searches. Rankings depend on competition in your market, so we do not promise a position, but every page is built with search in mind.
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Let's make it happen
Plan Your Deck Builder Website
A free scoping call is the first step, and it ends with a page plan for your deck pages, gallery and inquiry form.