Restoration service pages
Bodywork, frame, engine and paint work each have a page explaining the process and what the owner receives.
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Lead Generation Website for Classic Car Restoration Shops
A collector who owns a rusty coupe does not want a generic brochure. They want to see how a shop handles rust repair, panel fit and paint, and they want a clear way to ask about a project. SIZ Group builds a lead generation website for classic car restoration shops that shows that work and turns serious searches into project inquiries.
01
How a restoration project moves from first call to bench today
A restoration usually starts with a call or an email that describes the car, its condition and what the owner hopes to achieve. The shop then asks for photos, the VIN, any build sheet or history, and a rough sense of budget before arranging a visit to look at the car.
Projects stall at predictable points. The owner waits on a written estimate, a parts search turns up a faulty replacement, or an insurance appraisal needs documents the shop does not have. Progress photos get sent by email in batches, so the owner loses track of which stage the car has reached.
A lead site can help with that first conversation. Clear service pages and an inquiry form that collects the basics let the shop screen projects that match its skills before anyone spends a day on the phone.
02
How collectors and estate buyers search, compare and decide
A collector searching for a restoration shop often types the make and model followed by a service, such as bodywork or engine rebuild. They compare shops on the quality of their photos, the detail of their process and whether they have worked on cars like theirs.
Estate executors and dealers search differently. They need to know whether a shop can produce an inventory, documentation and a paper trail an appraiser will accept, and they want a contact who will respond with a clear scope. A site that speaks to both groups, with separate paths on the page, keeps the right inquiries moving.
03
What the owner or marketing manager should see before signing off
The owner will judge the site on whether it brings in projects the shop wants, such as frame and body restorations or engine rebuilds, rather than curiosity calls about a car that will never be finished. The inquiry form should ask for the make, model, year, condition, the work wanted and a few photos.
A demo should show the service pages on a phone, a sample inquiry from first click to confirmation and the place where each lead lands. It should also show which pages produce a proposal and which produce only questions, so the owner can judge where to spend on search and on listings.
What you get
Key features
Progress galleries
Captioned photos show the metal, the welds, the paint stages and the finished car.
Project inquiry form
Make, model, year, condition, the work wanted and photos are captured before the first call.
Estate and dealer route
Executors and dealers get their own path, with contacts and paperwork expectations explained.
04
A collector's path from search to a first inspection
A collector with a 1970s pickup searches for rust repair and frame restoration near him and lands on the service page for frame work. The page shows a progress gallery with captions describing the metal, the welds and the jigs used during the project, and a finished truck appears in the same gallery.
He fills out the inquiry form with the year and model, a photo of the rocker panels and a note that he wants a driver rather than a show finish. The confirmation says a project lead will call within a day to arrange a first inspection, and the shop has the details it needs before that call.
05
Software a restoration shop likely runs, and how the lead site connects
Many restoration shops keep project records in a spreadsheet, a job tracker or a simple customer relationship tool. The lead site should send each inquiry into that system, so the project lead can see the car details and photos before the first call.
A CRM such as HubSpot can hold contacts and follow-ups, Google Analytics 4 can show which service pages bring in inquiries, and Google Business Profile helps local searchers find the shop on a map. The stack can stay simple, as long as each lead lands in one place and has a named owner.
- Inquiry form that captures make, model, year and condition
- Progress gallery with captions for each project stage
- Routing to a named project lead
- Separate path for estates and dealers
06
Costs and scope for a classic car lead site
The cost of a site like this depends on how many service pages it needs, whether the inquiry form connects to a CRM and how many photo galleries are built at launch. Websites of this kind start at $300 and rise with scope, and the figure is set out in writing before the build begins.
The best way to keep scope under control is to launch with the two or three restoration services that bring in the most serious projects, plus one gallery for each. Dealer routes, appraisal support pages and a booking calendar for first inspections can be added once the first release is working.
- Two or three core restoration service pages at launch
- One progress gallery for each main service
- Inquiry form with a named project lead
- Later phases for dealers, estates and inspection booking
What makes a lead generation website for classic car restoration shops different from a brochure?+
A brochure describes the shop, while a lead site is built around the work owners search for. Each service page leads to a form that gathers the car's details, so the shop can judge whether a project fits before the first conversation.
Should we publish prices for restoration work?+
Restorations usually depend on the condition of the car, so the site can explain how estimates are built rather than list one figure. A starting point for a service can be shown if the shop is comfortable with it, and every final figure is set out in writing.
Can the site bring in estate and insurance work?+
Yes. A separate path for executors, dealers and insurance contacts can ask for an inventory, documents and an appraisal-ready summary. The shop sets what it can provide, and the page says so plainly.
How do we know which projects are worth the effort?+
Track which service pages send inquiries, which inquiries become proposals and which proposals become signed projects. Comparing the value of each project type shows the owner where the next hour of marketing should go.
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Let's make it happen
Bring in the projects your bench was built for
Tell us which restorations you want more of and which cars you have the skills for, and we will build the pages and forms around them. We put the plan and the cost in writing once we know the project.