Floor plan pages
Each plan shows square footage, rent range, availability date and a tour button, pulled from your leasing data.
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Lead Generation Website for Apartment Communities
A lead generation website for apartment communities turns floor plan views and listing site clicks into tour requests your leasing team can actually work. SIZ Group builds these sites on WordPress, Webflow or a custom stack, with tracking that shows which listing sends the most prospects.
01
Fitting in with the leasing software and listing sites apartment communities use
Most communities run leasing and accounting in AppFolio, Entrata, RealPage, Yardi or ResMan, and that platform already holds unit availability and rent. The lead site should read availability from that system or from a feed it publishes, so a floor plan page never shows a unit that was leased last week.
Listing traffic usually arrives from Apartments.com, Zillow Rentals and similar sites, and the lead site should tag each visit by source. Tour requests can route into your CRM or into the prospect module of the leasing platform, depending on what your vendor supports. We would confirm that connection before design starts.
Call tracking is optional but useful. If the office already uses a tracked phone number, keep it, and make sure the number on the site matches the one on the listing sites so the source data stays clean.
02
Rules for a lead generation website in apartment marketing
The Fair Housing Act governs how apartments are advertised, and those rules reach your website copy and photos. Floor plan descriptions, neighborhood notes and images should not steer prospects toward or away from anyone based on familial status, disability or another protected class. Many firms add the Equal Housing Opportunity logo to the footer and keep a written advertising review step.
Texting and calling prospects brings in the Telephone Consumer Protection Act, which requires prior express consent for many automated messages. The tour form should carry a clear consent line, and the firm should keep a record of it. Email follow-up falls under CAN-SPAM, so the sender name and unsubscribe link must be correct.
Some states and cities limit application fees or restrict how screening costs are charged, and the online application should show any fee before the prospect pays. Build to WCAG 2.2 AA so prospects using screen readers can read floor plans and submit a tour request.
03
Information and access the leasing team must provide
Start with the unit feed. Provide floor plan names, square footage, rent ranges and availability dates, and say how often the list changes. Stale pricing is the quickest way to lose a prospect who has already compared two communities.
Send the tour rules too. List the hours the leasing office can take tours, whether self-guided tours are offered, how long a tour runs and who answers a late request. Those rules become the calendar logic behind the form.
Give technical access to the listing feeds, the CRM or leasing platform admin login and the analytics account. Approved photos, the community logo and the amenity list complete the set.
- Floor plan names, sizes, rent ranges and availability dates
- Tour hours, self-guided tour rules and the late request owner
- Admin access to the leasing platform or CRM
- Approved photos, amenity list and logo files
What you get
Key features
Tour request form
Asks for a name, contact method, move-in date and bedroom need, then confirms the request on screen and by email.
Listing source tagging
Visits from listing sites, search and direct traffic are tagged so you can see which source produces tours.
Leasing follow-up routing
Each request reaches the leasing consultant on duty, with the floor plan the prospect viewed attached.
Phone-first floor plans
Floor plans and photos load quickly on a phone, since prospects often browse between appointments.
04
Mistakes that leak leads from apartment websites
The most common leak is a floor plan page that shows an old price. A prospect who finds a different number on the listing site leaves without writing. Connect the page to the same availability data as the listing, and check it weekly.
Another leak is a form that asks for a full application before a tour. Prospects want to see the unit first. Ask for a name, a contact method, a move-in date and a bedroom need, then let the leasing team handle screening once a tour is booked.
Avoid hiding the phone number. Some prospects prefer a call, so the number belongs in the header on every page, with office hours beside it.
05
What drives cost and timing on a community lead site
The number of floor plans and the depth of the availability feed drive the cost most. A feed that updates from the leasing platform takes more setup than a manually maintained table, so the scope should state which method is in use.
Listing integrations add work. Each external site needs its own tag structure and testing, and a community with several properties needs a clear way to separate sources. Start with the main property and add the others once the first one is measured.
Timing depends on how fast the team supplies floor plans, photos and tour rules. Those inputs come from the leasing office, so name one person who can sign off content within a few days.
- Number of floor plans and properties in scope
- Availability feed method chosen
- Named approver for photos and rent figures
06
How to measure lead quality from apartment listings
Measure tour requests, not page views. The key numbers are tour requests per week by floor plan, the share of requests that turn into a booked tour and the share of booked tours that become applications. A floor plan that gets clicks but no tours points to a price or photo problem.
Track each request back to its source. A listing site, a search result and a direct visit each bring different prospects, and comparing them with applications shows where paid spending earns its keep.
Review the numbers each month with the leasing manager. Adjust one detail per cycle, such as the photo order or the rent display, so the result stays easy to read.
Will this lead generation website for apartment communities replace our listing spend?+
No. Listing sites still bring the traffic, and the website captures what those visits do next. The aim is to turn more visits into tour requests, so you can judge listing spend against booked tours rather than clicks.
Can our leasing platform show availability on the website?+
Many leasing platforms can publish unit data through a feed or an API. We confirm which option your vendor supports before design, and if nothing connects cleanly, the team updates a simple availability table each week.
How do you handle Fair Housing rules on the site?+
We keep neighborhood and photo copy neutral, and we recommend a review step before any page goes live. The Equal Housing Opportunity logo and a fair housing statement sit in the footer, and we do not write copy that describes who should live in a community.
How is pricing decided for a community site?+
Websites range from $300 to $2,200, depending on scope. The floor plan count, the listing feed work and the CRM routing change the final figure, and the written quote comes after a scoping call.
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Let's make it happen
Turn listing visits into tour requests
Share your floor plans and tour hours, and we will send a written scope with the feed method and price.