Stylist-level availability
Each stylist's calendar shows only the times that fit the service, including processing time for color and buffers between clients.
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Booking and Intake Website for Hair Salons
SIZ Group builds a booking and intake website for hair salons where clients see each stylist's open chairs, answer color history questions before arriving and get a confirmation without a front-desk call. Scope and price are confirmed in writing after a free scoping call.
01
Where hair salon bookings slip away before a website exists
On a Saturday, the front desk of a hair salon is juggling walk-ins, a color correction that runs long and a phone that will not stop ringing. A client who wants a root touch-up with her usual stylist leaves a voicemail, and by the time someone calls back she has booked somewhere else. The office manager ends up rebuilding the day from texts and a stack of stylist calendars.
The intake step causes the second break. A lightening or color service needs the date of the last chemical treatment, any past reaction to dye, and whether a keratin or relaxer was done recently. When that is collected by phone on the day, the colorist either delays the service or mixes from memory, and neither outcome keeps the chairs moving.
02
What a new client checks before she picks a stylist online
Most people search by service and neighborhood, then open the salon's Google Business Profile and scan the reviews for a stylist's name and the service they want. The website only gets a visit when the listing looks worth the tap. If the page needs three taps before a calendar appears, a good share of those visitors will try the next salon on the list.
Clients also want answers before they commit. A hair salon appointment website that states whether a color consultation is free, how far ahead to book a balayage, and what to bring for a patch test tells them the salon has thought it through. This project should lead with that information, with the service menu as the entry point rather than a generic date picker.
03
What to build first in a booking and intake website for hair salons
The first release should cover the path that fills chairs: a service menu with durations, stylist selection, live availability for each chair and a confirmation by text and email. Those four pieces take over most of the calls the front desk handles today.
The intake form belongs in the same release, but it should stay short. Start with the questions that change how a service is done: the last color or chemical service, known sensitivities and any health note the stylist must read before mixing. Marketing questions can wait for a later phase.
Gift card sales, a waitlist that fills cancellations and a rebooking link in each reminder can follow once the hair salon online booking flow runs smoothly.
- Service menu with durations, stylist-specific pricing and processing time built in
- Live availability by stylist, with buffer time between color and cut services
- Intake questions that appear only when a chemical service is selected
- Card-on-file or deposit option, with the cancellation window shown before payment
What you get
Key features
Chemical service intake
Color, lightening and relaxer questions appear only when a client chooses those services, and flagged answers reach the stylist before the visit.
Deposits without stored cards
Clients pay a deposit through a hosted card form, so card numbers never sit on the salon's website or in a staff inbox.
Reminders and rebooking
Automatic texts and emails confirm the visit, remind the client the day before and offer a link to book the next appointment.
04
A color appointment, booked from start to finish
A returning client who always sees the same colorist opens the salon's site from a Google listing on a Thursday evening. She picks a root touch-up, chooses her stylist from a short list and sees open times for the next two weeks. Only slots that fit the full processing time appear, so she never books a visit that cannot be finished.
Before she can confirm, the color consultation form asks when she last had color, whether she has reacted to any dye and whether anything new has been applied since her last visit. Her answers appear on the stylist's appointment card with a flag, so the colorist can run a patch test or call her before the visit.
Her deposit goes through the processor's secure page, so the salon never sees the card. A text then confirms the address and the cancellation rule, and a reminder arrives the morning she is due. Moving the visit is one tap, and the same stylist and service stay attached.
05
The menu, staff and policy details the salon must provide
The salon needs a service menu with durations for every service and a list of the stylists who perform each one. We will also ask for the exact processing times for color, lightening and keratin treatments, since those numbers decide how the calendar fills.
The owner or lead colorist signs off on the intake wording, since the questions have to reflect how the salon mixes and processes color. We also need the cancellation and deposit terms written out plainly, and login access to the booking tool, the domain registrar and the Google Business Profile.
- Service menu with durations, prices and the stylists qualified for each service
- Intake questions and consent wording signed off by the owner or lead colorist
- Cancellation and deposit policy written in plain language
- Login access to the booking tool, the domain registrar and the Google Business Profile
06
How to tell whether the booking website is working
Track the share of new appointments that arrive through the website compared with phone calls and walk-ins. Set that against the number of calls the front desk takes each week before launch, so the salon can see where its chairs are really filling.
Look at how many visits end in a no-show or a late cancel, and whether intake forms are finished before the day. Pair those counts with how many returning clients rebook straight from a confirmation text, which shows whether the policy is firm enough and which reminder needs rewording.
Can a client book with a specific stylist on the website?+
Yes. The flow asks for the service first, then shows only the stylists trained for it, each with their own open times. A client who does not care who does the cut can pick the first available slot instead.
Where do the health and chemical history answers go?+
They are stored in your booking tool or in an account you control, not in a shared inbox. Only staff who need the information for a service can open it, and we confirm the storage location and access list during the scoping call.
Will a booking and intake website for hair salons work with the software we already use?+
If your current booking tool offers an embed or a connection, we can keep it. If it does not, we will recommend the simplest option that fits your menu and staff count, and explain the monthly cost before any work starts.
How much does this kind of website cost?+
Projects in this line run from $300 to $2,200 depending on scope. For a salon, the stylist count and the depth of the intake questions move the figure within that range.
Let's make it happen
See your open chairs on a live booking page
Schedule a free scoping call. We will walk through your menu, your stylists' calendars and the intake form line by line before any number is quoted.